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Brand New Brands Spins Out New

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By: Sean Moloughney

Editor, Nutraceuticals World

Brand New Brands Spins Out New
Functional Foods Company
Brand New Brands, Mill Valley, CA, has launched a new company called LightFull Foods, Inc., Mill Valley, CA. According to the company, this is a significant milestone for the women-led venture, which comes less than five months after the successful launch of its debut product, the LightFull Satiety Smoothie, a filling, all-natural 90-calorie snack. As the first company to create products based on “The Science of Satiety,” LightFull Foods’ product development platform is founded on the dietitian-recommended strategy for eating foods that create a sensation of fullness. LightFull Satiety Smoothies contain antioxidants from green tea, as well as calcium, fiber and protein. More specifically, an 11-oz. LightFull Satiety Smoothie is packed with 6 grams of fiber and 6 grams of protein, and according to the company, it keeps people feeling full for an average of two to three hours. The smoothie is available in Strawberries & Cream, Peaches & Cream, Chocolate Fudge and Café Latte flavors. For the future, the company says it will continue to churn out products based on its “Science of Satiety” philosophy.

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